Websites & brand

Multilingual websites

One site, several languages — each written, structured and indexed for its own audience.

A translated site isn’t the same as a multilingual one. Each language needs its own addresses, its own titles and descriptions, and copy that reads as if it were written there — otherwise search engines show the wrong version and visitors leave. We build the structure once and make every language a first-class site: Soussprod runs in French, English and Arabic; Starz Marbella and HydroXperience in Spanish and English.

Who it’s for

  • Costa del Sol businesses selling to residents and international visitors
  • Moroccan companies selling at home and abroad
  • Brands entering a new market in a new language

What you get

  • 01A language and URL plan: language folders, translated page addresses, a default language
  • 02hreflang and canonical tags that point every version at its equivalents
  • 03Right-to-left layouts for Arabic, with typography that works in both scripts
  • 04Copy adapted for each language, not machine-translated and left
  • 05A language switch that keeps visitors on the same page
  • 06Separate titles, descriptions and sitemap entries for every language

How it works

  1. 01

    Language plan

    Which languages, for which audiences, and which one is the default.

  2. 02

    Structure

    URLs, navigation and templates designed to hold every language, right to left included.

  3. 03

    Writing & review

    Copy adapted per language and approved by you before launch.

  4. 04

    Indexing

    hreflang, sitemaps and Search Console set up so each version is found in its own market.

Selected work

Questions

Should each language have its own URL?

Yes. Separate URLs let search engines index each language and show the right one to the right person. We use language folders (/es/, /fr/) and translate the page addresses themselves.

Do you translate the content?

Copy is adapted for each language rather than run through a translator and left, and you approve every language before launch.

Can you add Arabic to an existing site?

Usually, yes. Arabic needs a right-to-left layout and its own typography, which we design rather than mirror automatically.

What should people stop for?