Insights
Practical notes from Ophira’s work: redesigning without losing rankings, structuring multilingual websites, and keeping AI product imagery accurate.
Insights
- 01How to redesign a website without losing your Google rankingsA practical migration checklist for redesigns: inventory, URL mapping, 301 redirects, metadata, launch-day checks and what to watch in Search Console afterwards.
- 02Planning a multilingual website: URLs, hreflang and translated slugsHow to structure a website in several languages so each one ranks in its own market: subfolders vs domains, translated URLs, hreflang, language switching and right-to-left Arabic.
- 03AI product photography: how to keep the product accurateWhere AI product images drift from the real product — labels, colour, proportions, texture — and a practical checking routine, plus disclosure and marketplace rules to know before you publish.