Websites & brand
Brand & art direction
How a brand looks, sounds and photographs — set once, applied everywhere.
Most brands don’t need a new logo. They need to look like themselves everywhere: on the website, the menu, the Instagram grid and the ad. We set the direction — type, colour, photography, tone of voice — and apply it across every frame.
What you get
- 01Positioning and tone of voice
- 02Typography and colour system
- 03Photography and art direction guidelines
- 04Applications: website, menus, social templates, signage
Selected work
- ELLICafé & restaurant · Agadir Bay, Morocco
A café and restaurant at Agadir Bay, open from breakfast to cocktails. The site follows the day: morning, noon and night, with the full menu a tap away and a table one message away.
- SoussprodFresh produce export · Agadir, Morocco
An exporter of fresh fruit and vegetables from the Souss-Massa, selling to importers and distributors abroad. The site had to work as a catalogue, a credential and a quote desk — in three languages.
- Starz MarbellaAll-day restaurant · Nueva Andalucía, Marbella
A neighbourhood restaurant in Centro Plaza, minutes from Puerto Banús, serving breakfast and lunch on a sunny terrace. The site answers what regulars and visitors actually ask: is it open, what’s on, where do I park.
Questions
Do you redesign logos?
When it’s needed. Often the better investment is the system around the logo: type, colour, photography and tone.
Can brand work and the website be one project?
Yes, and it usually should be: the website is where the direction is tested first.
What should people stop for?